The Origin of an Iconic Shoe…
Air is a 2023 biographical sports drama film directed by Ben Affleck and written by Alex Convery. The film is based on true events about the origin of Air Jordan, a basketball shoe line, of which a Nike employee seeks to strike a business deal with rookie player Michael Jordan. It stars Matt Damon, Ben Affleck, Jason Bateman, Marlon Wayans, Chris Messina, Chris Tucker, and Viola Davis.
![Nike, Inc. is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7,[9] and subsidiaries including Air Jordan and Converse (brand). Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. As of 2020, it employed 76,700 people worldwide. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue.](https://i2.wp.com/moviestohistory.com/wp-content/uploads/2024/03/Nike--1024x576.png?ssl=1)
Air had its premiere at South by Southwest on March 18, 2023, and was released theatrically in the United States on April 5. The film received positive reviews from critics, particularly for Affleck’s direction, Convery’s screenplay and the performances of the cast, and has grossed $90 million worldwide on a budget of $70–90 million. The film also performed well on Amazon Prime Video streaming.
In 1984, Oregon-based Nike, Inc. is on the verge of shutting its basketball shoe division due to low sales. In response to this, Marketing VP Rob Strasser, along with co-founder and CEO Phil Knight, task Nike‘s basketball talent scout Sonny Vaccaro to come up with a new spokesperson for Nike basketball shoes. While considering the basketball players chosen in the 1984 NBA draft, Nike‘s executives think third pick Michael Jordan is off limits, being both a fan of Adidas and too expensive for the basketball division’s meager budget. However, once he watches Jordan’s highlights in conjunction with an Arthur Ashe commercial for his Head rackets, Vaccaro becomes convinced that Nike should pursue who he considers a generational talent, with both brand and athlete building off each other.
Air is the Featured Blog of the Month for December for its real-life history! You can expect to read a detailed critique of the 2023 film, Air. You can also read a recommendation with a character synopsis. There is also a detailed review of the history of Air Jordan, including its origin that the film centers on. You can also watch an interview with Ben Affleck, Matt Damon, and Viola Davis, with Good Morning America discussing Air. There is also a Top Ten List to commemorate the film being a Featured Blog of the Month, and for Air, the topic of the list is My Top Ten Biographical Sports Drama Movies! And finally, as a Featured Blog of the Month film, you can watch the Official Trailer for the 2023 film and then plan on watching Air tonight!
SCROLL DOWN AND WATCH THE OFFICIAL TRAILER!
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